If you want to become your own boss to achieve work-life balance, freedom, and an easier life, then I am afraid, I have bad news for you! Freelancing is not the idyllic “home office on the beach” image that you

January is normally about making #resolutions to deny ourselves things. Maybe this year, of all years, we should resolve to allow ourselves things instead?

Let’s start at the very beginning, when did Christmas trees become a thing? Well, the tradition of cutting

Autumn is all about colour; gold beech leaves, purple maple leaves, pink berries, chestnut brown conkers, red and white toadstools (if you’re lucky enough to find them) and vibrant green grass. So, what better time than autumn to write about

Trying to create the perfect website? You just need the right ingredients

Before the coronavirus, I shall call it BC, freelancing whilst being a parent meant cramming my copywriting into the hours that my two daughters were at school & preschool and occasional evenings after they’d gone to bed. It involved discipline

There was a time when it seemed like books were going to go the way of the dodo, in favour of eReaders; by the same principle print marketing was looking to be a thing of the past. BUT

Whether it’s writer’s block, a creative cul-de-sac or design dead end, everyone in the creative industry has suffered from a severe case of imagination blockage at some point. We all know what it feels like to stare at a blank

Not all marketing campaigns are created equally. Some reverberate round the world and some fizzle out in the corner of the room. No company wants to put time and money into a campaign that doesn’t attract attention, so here are

Think of a well-known logo, McDonald’s maybe or Nike. We can all immediately conjure up an image of the Golden Arches with the red background and the black swoosh on the white background. It’s hard to think that these iconic

Struggling to get your message across? Sometimes a picture says a 1000 words! As consumers have to take in an ever-increasing quantity of data and information through their computer, tablet and mobile screens, so companies need to think of ways

How good a digital host are you?  Do people enter your digital space and admire the wallpaper? Do they gush to their friends at the conversations and laughs they’ve had whilst sitting around your virtual table? Or do they take

Ask someone what branding means and they might find it hard to define. Ask them if branding matters to them and they are unlikely to be hugely effusive on the subject.