-
2021 – Time for Hygge
January is normally about making #resolutions to deny ourselves things. Maybe this year, of all years, we should resolve to allow ourselves things instead?
-
O Christmas tree, O Christmas tree, How lovely are thy branches!
Let’s start at the very beginning, when did Christmas trees become a thing? Well, the tradition of cutting
-
Nature’s Colour Wheel
Autumn is all about colour; gold beech leaves, purple maple leaves, pink berries, chestnut brown conkers, red and white toadstools (if you’re lucky enough to find them) and vibrant green grass. So, what better time than autumn to write about
-
The Secret Recipe for the Perfect Website
Trying to create the perfect website? You just need the right ingredients
-
The life of a copywriter
Before the coronavirus, I shall call it BC, freelancing whilst being a parent meant cramming my copywriting into the hours that my two daughters were at school & preschool and occasional evenings after they’d gone to bed. It involved discipline
-
Print is back in fashion
There was a time when it seemed like books were going to go the way of the dodo, in favour of eReaders; by the same principle print marketing was looking to be a thing of the past. BUT
-
How to Fight Creative Block?
Whether it’s writer’s block, a creative cul-de-sac or design dead end, everyone in the creative industry has suffered from a severe case of imagination blockage at some point. We all know what it feels like to stare at a blank
-
8 Simple Steps to Marketing Success
Not all marketing campaigns are created equally. Some reverberate round the world and some fizzle out in the corner of the room. No company wants to put time and money into a campaign that doesn’t attract attention, so here are
-
Logo overthrow
Think of a well-known logo, McDonald’s maybe or Nike. We can all immediately conjure up an image of the Golden Arches with the red background and the black swoosh on the white background. It’s hard to think that these iconic
-
Power Picture!
Struggling to get your message across? Sometimes a picture says a 1000 words! As consumers have to take in an ever-increasing quantity of data and information through their computer, tablet and mobile screens, so companies need to think of ways
-
Be the digital host/hostess with the mostest!
How good a digital host are you? Do people enter your digital space and admire the wallpaper? Do they gush to their friends at the conversations and laughs they’ve had whilst sitting around your virtual table? Or do they take
-
Getting Behind Branding
Ask someone what branding means and they might find it hard to define. Ask them if branding matters to them and they are unlikely to be hugely effusive on the subject.