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Downtown Europe

Scope: Logo redesign and rebranding.


About the client: Downtown Europe is a Brussels-based Professional Congress Organiser(PCO) that develops congresses and implements tailor-made conferences allowing scientific societies and international organisations to share knowledge and build relationships with their target audience.


Project overview: Rebranding the company image. The brief included: redesign of logo design, setting new branding guidelines and all visual identity materials – business cards, stationary, proposals, brochures, presentation.

Logo: Redesigning a logo that should still be linked to an old logo. Icon should be also used alone / or as graphic element.


PCO, Event Services