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Think of a well-known logo, McDonald’s or Nike. We can all immediately conjure up an image of the Golden Arches with the red background and the black swoosh on the white background. It’s hard to think that these iconic logos could have changed over the years, but the truth is that even the most famous logos need to evolve with time – McDonald’s Famous Barbecue anyone?

Here at Visually Thinking we regularly work with clients to bring their logo into the here and now. So, we thought we’d give you an example of one of the logos we’ve upcycled.

In 2019 ICORN (International Carbon Monoxide Research Network) came to us in need of a logo upgrade. The initial logo was designed to be fairly simple in order to set up the network and as time has gone by they wanted something with more visual interest whilst still evoking its academic roots. So, I set to work to turn the logo from this…

To this…

Following the client’s brief to use a colour palette of royal blue and claret red to evoke colour associations with healthcare, and a font that suggested clarity and expertise, Agnieszka added the clever visual twist of turning the O in ICORN into the Carbon Monoxide molecule (one Carbon atom and one Oxygen atom for those you who skipped chemistry class) and the new ICORN logo was born.

The ICORN logo is a good example that the best logo designs are the ones that catch your eye and make you think, and this logo does just that!