Struggling to get your message across? Sometimes a picture says a 1000 words!
As consumers have to take in an ever-increasing quantity of data and information through their computer, tablet and mobile screens, so companies need to think of ways to lessen the load on their target audience. In the current climate we are all coming to understand the importance of the mantra ‘less is more’ like never before. If you can explain a concept easily and effectively with a visual and provide your audience a break from the information overload at the same time, then it’s a win-win for all involved.
So, lets take a look at infographics and what they can do for your brand:
They’re better for your brain. 90% of the information sent to the human brain is visual, similarly the brain processes visuals 60,000 times faster than text. Seems like a no brainer to me (excuse the pun) – stick with the statistics, stop the brain drain and start drawing.
All good stories need a picture. Just as children prefer visuals to accompany their favourite story, infographics are a great way to tell your company’s story. Visuals help grab your audience’s attention and embed your message in their mind.
Infographics are easy to share. Social media influencers are all about the image, so make your content instantly appealing and up your shareable content by going heavy on the visuals.
Visual stories help sales. It stands to reason that the more eyeballs on your infographics, the greater the interest in your brand and the higher the clicks on your website. In short, more compelling visual content = a larger audience = higher revenue.
They’re back in fashion. There was a time when infographics were everywhere regardless of quality. Having reached saturation point infographics took a back seat for a while, but like all good trends they’ve come back bigger, stronger and most importantly, better!
So, get with the picture because infographics are here to stay.